Clarion 

Capital 

Partners, 

LLC 

Invests 

in 

Cross 

MediaWorks, 

Inc., 

Who 

Acquires 

Apex 

Media 

Sales 

and 

WizeBuys 

TV 

Clarion Capital Partners, LLC Invests in Cross MediaWorks, Inc., Who Acquires Apex Media Sales and WizeBuys TV

Clarion Capital Partners, LLC, a New York-based private equity firm focused on middle-market, growth-oriented businesses, announced that it has made an initial investment in Cross MediaWorks, Inc. Cross MediaWorks has used that investment to acquire Apex Media Sales and WizeBuys TV. The acquisitions make Cross MediaWorks one of the leading media services firms in the country.

Apex Media specializes in long-form advertising and has long-term relationships with every major cable network and hundreds of local broadcast affiliates. In addition, Apex Media manages a large and diverse customer base that includes the major direct response and brand agencies as well as national advertisers. WizeBuys is a 24 hour national unwired “backdrop” TV network broadcasting long-form direct response infomercials.

On a combined basis the companies place over 275,000 spots per year and reach close to 35 million households.

Cross MediaWorks was formed by Clarion and two leading media executives focused initially on acquiring companies that provide media services to the television advertising industry. The CEO, Marc Krigsman, and the COO, Larry Rubin, bring over 30 years of combined experience in the media industry.

“We’re excited to partner with Cross MediaWorks’ senior executives whose mission is to become one of the premier media services companies,” said Marc Utay, Managing Partner at Clarion. “Led by experienced executives with a record of success, the company is poised for continued growth and innovation.”

Marc Krigsman, Chief Executive Officer of Cross MediaWorks, said, “We’re very pleased to partner with Clarion. We are acquiring two leading companies and assembling one of the strongest management teams in the industry.”